PRESS
Verified bling from HOOPS+CHAINS LDN lovers
"We all have that statement piece of jewellery that we all run to when it comes to an outfit, and right now for me, it’s Hoops and Chains. From their That Bitch necklace to their Y2K-ready gold hoop earrings, I’ve been rocking the brand’s pieces all month with every outfit and loving all the compliments. It’s fair to say, these pieces are having me in my Maddy from Euphoria era."
'This subversive necklace is a total mood – with one dice pendant engraved with the word ‘f**k’ and the second ‘it’, the tongue-in-cheek design is all about living your best life – making it perfect for that person in your life who never says ‘no’ to another round of drinks or a last-minute weekend mini-break. And did we mention that it’s 18kt gold-plated, tarnish-free and chip-resistant? Even more reason to wear it – and live by its mantra – every single day.'
'Not quite ready for your silver jewellery era? We may already have 37 pairs of yellow gold hoops but we can't resist this 18kt plated pair by HOOPS + CHAINS. The ornate design reminds us of a Moroccan souk crossed with an Ibizan beach party, and the dinky 1.5cm size is ideal for easy everyday wear - pair with your other favourite gold earrings or opt to mix metals for an effortless ear stack.'
"HOOPS + CHAINS is a London-based label specializing in playful pieces inspired by London culture. Taking cues from the U.K. rave scene, the brand’s bestsellers include area nameplate necklaces adorned with ‘South London’ and ‘West London’ plus tongue-in-cheek statement rings that say “F-ck You” or “B-tch.” Despite its British beginnings, the brand recently expanded its operations to the U.S. and Europe."
'Okay, a lot of Hoops+Chains collection is pretty X-rated – so if you like a swear word on your necklace or an expletive-laden earring, this is the place to go. There are some plainer pieces we love too though – like these striking hoops.'
'One of the best affordable jewellery brands to shop in 2022. HOOPS + CHAINS is the brand for those of us to get something off our chest. It's also waterproof and will never tarnish (I can vouch for that as I swim and shower in mine).'
